Is Bollywood In Love With Gauri & Nainika Collection?

The ace designers Gauri & Nainika Karan, who hail from New Delhi, are in huge demand in Bollywood. Bollywood divas are going crazy over their labels designer outfits. Gauri & Nainika (G&N) is known for its feminine connection to clothing world. The label takes its inspiration from European culture. Despite having a mainstream European fashion angle to their outfits, the girls have crafted their own niche in the Indian fashion world and also, the international platforms. Many times, at international red carpet events, Hollywood stars are spotted wearing Gauri and Nainika. While international stars are still picking up the G&N fad, here, in Bollywood, B-Town divas don't miss a chance to grab a piece from G&N collection. Deepika Padukone is one the greatest admirers of their collections. And seriously, who wouldn't be? The delicate cut-outs, the extraordinary bows, the intricate tailoring are a few some things which you won't locate in any other designer's work. Having said that, we have picked a few of the celebrities who have donned G&D at the red carpet events. You can totally see the smile that has been put on their faces because of the G&D outfits they are wearing. Also, if you need suggestion on 2016 fashion, you better reach out to Gauri & Nainika, they were a huge hit in 2016 and they'll surely make their way in 2016. But for now, we can just anticipate their next label theme, wait for the fashion week and watch the below stars in splendid Gauri & Nainika outfits.

Vikram Phadnis: Bollywood has made me whatever I am today

 After starting off as a fashion choreographer, Vikram Phadnis ventured into designing only to realise that it was his true calling. Simultaneously, he started designing clothes for films.
He got his first big break with Hindustani (1996), starring Kamal Haasan and Manisha Koirala. Since then, there has been no looking back for the 48-year-old, who has designed ensembles for almost every top actor in the industry.
Now, to mark his silver jubilee in the fashion world, he will celebrate with a big show that will bring all the people he has worked with, under one roof. Here, he talks to us about his journey, and of course, his association with Bollywood.
You've spent 25 years in the fashion industry. Has it sunk in?
The first 15 years seemed long. But the past 10 years just flew by. Establishing a brand and gaining a foothold in the industry takes time. But I won't call it a struggle; it was a beautiful phase.
Bollywood has been an important part of your journey.
I did films for so many years. I will still never say no to a film I like. But I feel that at the age of 48, it's time to take my brand places. So, I have reduced my film work. I don't want to do films to be part of an actor or an actress' life. I do their clothes anyway for events, etc. Having said so, Bollywood has made me whatever I am today. I wouldn't have completed 25 years in fashion without the support of the film industry.
What is the status of the film you plan to direct?
That's been a dream for many years. There have been many rumours, and many people have been talking about the film. So, I have just decided that I'm not going to say anything about it. I'm just going to roll (start shooting the film). Once that happens, everything will become clear. Announcing a film is the easiest thing to do. Making it and getting it released is another episode altogether. Everything is on track, but it takes time.
Do you think things would have been easier for you if you had started your career now?
Definitely, there were only five designers in the film industry when I started. At that point, if western garments were needed in a film, we used to get them tailored. Today, everything is readymade. You just have to travel abroad and pick them up. It's more about styling a film. Also, fashion weeks have given a lot of exposure to young designers. Earlier, there were no fashion weeks. So, one didn't know where to find new talent. I also think that today there is more competition.
But you are still choosy about the events you participate in.
I can't work under pressure. I can't be in a race to make a position for myself. I have to be happy about what I do. I can't say that if I miss a season at fashion week, I will lose visibility. Yes, I do certain fashion weeks, but I do them for the right reasons.
Are you competitive?
Of course. My nature is such that I don't take my work or myself for granted. I love living on the edge, and I love staying on my toes. I admire other people's work, because I don't want to be foolish to not accept reality. We all have our ups and downs, and that's the beauty of creativity.
Do you feel fashion critics are harsher in their opinions nowadays?
They are. There is so much awareness. So many people are writing about fashion. Critics are harsher, because they want you to deliver your best. But I don't take all that seriously now. Initially, I used to check the comments, but then I realised that maybe these critics are not my target buyers. Now, I just ask myself, "Am I satisfied with what I have put up?" I am my best critic.
Does social media play a role in determining trends nowadays?
In pret and diffusion, social media does dictate trends sometimes, but not in couture. Through social media, everyone knows everything in a split second, but awareness changes every minute. An Instagram post right now is not news 15 minutes later, because something new will come up. So, I enjoy following social media and I involve myself in it because I feel it helps you reach out to a lot of people. But I don't depend on it.
Several designers rue the fact that Indian fashion still does not get the kind of governmental support it requires. What's your opinion?
I agree. This industry needs to be taken more seriously. Most of the production of international labels happens in Tiruppur, Bengaluru, Delhi and Noida. Most of the hand embroidery on international clothing is done in India. But we just don't get the visibility. We need support and infrastructure. There is a big shortage of labour. Who is going to look after the karigars (artisans) in the long run? How will this form of creativity stay alive? These are important questions that need to be answered.

Voonik launches its first TVC featuring Farah Khan

Voonik, India's driving design commercial center for ladies, divulges its first TV advertisement crusade highlighting expert Bollywood executive, Farah Khan. The video advances the thought that consistently is an event to be in vogue. This idea is highlighted with the crusade slogan, "Har Din Fashion Karo".

Voonik selected Mullen Lintas as the office behind its TV commercial crusade and the film has been created by Jamic Films with Nikhil Rao as the chief. The business will be publicized crosswise over driving TV diversion and way of life channels from January tenth, 2016 onwards.

"Through this TVC, we intend to draw in with 'genuine ladies' between the ages of 21 and 35 who yearning to be trendy yet frequently endeavor just on exceptional events. For a really long time, design has been the save of a couple and the genuine lady was never part of that development," said Voonik CEO and Co-Founder, Sujayath Ali.

"Voonik changes that by giving them simple access to the biggest gathering of ladies' style with more than 15 Lakh items, by demonstrating to them a madly pertinent shopping bolster through a shrewd motor that comprehends their identity, tastes, way of life and spending plans and through a fantastic shopping knowledge that is pleasant and drawing in," included Sujayath.

Talking on the advertisement film, Shriram, Iyer, National Creative Director, representative Mullen Lintas said, "Voonik needed us to make an exceptionally straightforward yet engaging film that would hit a harmony with its female client base. Our thought depends on the knowledge that each lady has an inborn craving to spruce up and look great, regardless of what the event."

"Now and then, we simply get excessively made up for lost time in traditions. This battle urges ladies to grab each chance to commend her excellence .The TVC intends to exemplify this message and make a more profound join with the ladies gathering of people through the utilization of Bollywood-driven components. Farah Khan fits in with this idea impeccably through her solid relationship with all things dim and the fabulousness remainder connected with her image of silver screen," included Lintas.

The TVC pretense on Jan tenth at 8 pm on hues and hues HD amid the screening of the Stardust grants 2016, co-facilitated by Farah Khan. Additionally the video can be seen on the accompanying TVC join: https://www.youtube.com/watch?v=GkRKB7UWfZY. (ANI)

A new style resume Why Kajol’s look in ‘Dilwale’ raises the bar for celebrity styling

As a bit of silver screen, Rohit Shetty's Dilwale was a standout amongst the most tedious movies of a year ago. Inside of minutes of its begin, the story begins sliding absurdly from sense to jabber, an example that characterizes it till the very end. A senseless script even by Bollywood's image of impossibility, cleverness that veered from hackneyed to scarcely entertaining with quick autos and stunning weapons dashing all through the storyline, all the film had was a sure finished "appearance". From a mouthwateringly delightful blue cowhide coat worn by Shah Rukh Khan at an opportune time in the film when despite everything he works with his dad Vinod Khanna in Bulgaria to his offbeat rebuilding carport for autos in Goa in the last half where Varun Dhawan plays a drearily vain novice, the film tries to erect a lattice of "looks". SRK looks great as does the youthful and new Kriti Sanon. Dhawan's effortful acting is nerve-grinding however Kajol looks so awesome all through that her vicinity fills in as a reclaiming variable in the doltish film and in addition a style bonanza.

I viewed Dilwale at a multiplex in Maryland close Washington DC with family on the day after Christmas. Notwithstanding a couple Americans, the gathering of people included Indians living in the US. Given their responses, most appeared to adore the film. They giggled as often as possible and noisily which can barely be taken as an awful sign. "Bollywood mein aur hota kya hai," (what else would you be able to anticipate from Bollywood) said somebody from a gathering sitting beside us unintentionally combining the platitude of the film with that of the Hindi film industry. Goodness ho, so this is the thing that they make of Bollywood: shading, bedlam, unfunny funniness, tired wisecracks and performing artists who looked superior to anything they acted. Useful for Rohit Shetty, I mumbled to myself.

Yet, the minute Kajol wafted onto the screen in a long indigo blue dress when she is hit by one of SRK's heedless autos, I halted and expanded. Was this the same performing artist who had dependably acted superior to anything she looked? Who had styled her? Wasn't 2015 out of the blue consummation on an arresting style note from a Hindi film—the place that is known for safeguard design recipes?

Nectar hued hair with a connotation of dull chestnut, delicate waves that more likely than not brought hours to make with stylers and hairdryers, iridescent eye shadows and eye pencils in dark silver, dark and smoky shades with a liberal utilization of kohl, crisp radiant lip gleams, insignificant or no extras, aside from articulation finger rings that indicated rock star glitz, stout and strappy high heels, skirts, shirts and outfits that complimented her surprising yet thin figure, this was Kajol getting it done in a film appearance. She has looked great in the past- - in Karan Johar's exceedingly adapted Kabhi Khushi Kabhi Gham, even in Fanaa or the last 50% of Kuch Hota Hai however in every one of these parts, her execution far defeated her garments.

It's the other path round in Dilwale. Kajol takes away her part solidly, however you continue getting occupied by what she looks like and what she wear.


All those lovely skirts, long swirling ​gowns, shirt blouses, a ​geometric patterned DKNY black and white dress to the very last shot where she dances in abandon in a fluorescent fuschia sari worn with a corset blouse, Kajol is a stylist’s dream come true. Full marks to Tanya Ghavri, her stylist, for turning her out like this. Her saris and flowing gowns in the scintillatingly picturised song Gerua shot in Iceland were created by Manish Malhotra—they look gorgeous too.

I had clearly missed the fuss and fancy around Kajol’s Dilwale fashion in the weeks before the film’s release. When I sat down to trace it back, I found numerous photo blogs on how gorgeous the actor looked in the trailers and the film’s promotions from UK to Dubai and Delhi. I even found an article debating her skin colour; Kajol reportedly told the writer that it was because of staying at home for years instead of working in the harsh sunlight that her formerly tanned skin had lightened.

There is an obvious fashion story here: of Kajol known for her nuanced acting becoming 2015’s most interestingly styled Hindi film actor. But what particularly intrigues me is that for someone who is now 40 years old, chose to be a stay-at-home mom for many years, who was never known for her trendsetting wardrobe or her red carpet appearances which have been bland, even rebelliously non-glamourous, at times, Kajol’s dress act raises the bar for celebrity styling. Especially for younger actresses like Kareena Kapoor, Katrina Kaif, Deepika Padukone, Kangana Ranaut and Anushka Sharma who avidly jog on the glamour track to keep their celeb resumes fit. Most had great roles last year, but none looked as stunning as Kajol did.

It’s a fabulously tough act to follow not just for other actresses but also for Kajol herself. Will she be able to live up to it?